This week on Filmmaking Sucks, we discuss different ways how you can prepare your film for future marketing, while you are in pre and production.

In the past, we have generally kept much of our production process quiet while in production; hiding fx, hiding sets and locations, etc. Making horror films, we don’t want to give anything much away. Now, moving into a comedy, the spoilers are within the scenes themselves, so making photos on set public help to get people excited in your film.

Starting in pre-preduction at your films title and the script, everything you do makes a difference towards how you promote your film. Decisions made now will affect the audience you are cultivating, and the image they have of your film before they see it.

Be prepared to start taking photos on set, while casting your actors or location scouting, making behind the scenes videos, and showing the world what it is you are doing to make your film. Here we discuss a few of the things you can do to improve your promotions, and get your film seen.

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A few promos we have created in the past…